Ridethetide.
TIDAL E-BIKES
Notthetraffic.
TIDAL E-BIKES
Testridefree.
TIDAL E-BIKES
Campaign · Concept
Tidal
A launch campaign for an independent electric bike maker, built around one idea.
Brand awareness
People buy from brands they already know. Awareness is how you become one of them before they are ready to buy.
We create campaigns built around one clear idea, then take it everywhere your audience spends time.
Or email the marketing team: marketing@matthewsjay.com
Is it for you?
What you get
One clear, memorable thought to build everything around.
What happens before, on and after launch day.
Content made for each platform, not resized for it.
Print, events and partnerships that carry the idea offline.
Stories and stunts worth sharing.
Reach, recall and engagement, reported plainly.
Every project is scoped individually. We agree exactly what is included before work begins.
Before you start
Campaigns that try to say everything are remembered for nothing.
Repetition over time builds recognition faster than one loud burst.
Agree up front how you will judge success.
See it in practice
A launch campaign for an independent electric bike maker, built around one idea.
A concept project with fictional names and sample data.
Questions
Awareness builds recognition over time. Performance marketing asks for action now. Most brands need both.
It depends on your audience and ambition. We will show you options at different levels.
Tell us what you want to launch, grow or create.