Halden
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ROOM 04 · TIDE
Brand identity · Concept
Halden
An identity for a coastal wellness retreat: calm, confident and unmistakable.
Brand identity
Look like you mean it.
A brand identity is how people recognise you before they read a word. It should feel like you, stand apart from your competitors and work everywhere you appear.
We shape the strategy first, then design the logo, colour, type and voice, and hand over guidelines your team can actually use.
Start a project
Or email the brand team: brand@matthewsjay.com
Is it for you?
A good fit if…
- You are starting a new business, product or venture.
- Your look no longer matches your ambition or your prices.
- Your brand looks different on every channel.
- You blend in with everyone else in your market.
What you get
Everything it takes.
- 01
Positioning
What you stand for, who you are for and why you are different.
- 02
Logo and marque
A distinctive mark that works large, small, in colour and in black.
- 03
Colour and type
A palette and type system with real personality.
- 04
Voice
How you sound, with words you would and would not use.
- 05
Brand assets
Icons, patterns, templates and social graphics ready to use.
- 06
Guidelines
A clear, practical guide so everyone applies the brand well.
Every project is scoped individually. We agree exactly what is included before work begins.
Before you start
Worth deciding early
Strategy before style
A logo is easier to judge when you agree what it needs to say.
Plan the rollout
List where the brand appears so nothing is forgotten on launch day.
Check the name
Confirm trade marks and domains before falling in love with a name.
See it in practice
Halden
An identity for a coastal wellness retreat: calm, confident and unmistakable.
A concept project with fictional names and sample data.
Questions
Good to know
Can you refresh our brand rather than replace it?
Yes. Often the best move is to keep what people already recognise and sharpen the rest.
Do we own the final designs?
Ownership and licensing are set out in the project contract before work begins.
Let’s make something that moves.
Tell us what you want to launch, grow or create.